Carroll and Ahuvia (2006) propose a new marketing construct—brand love, which refers to the emotional attachment of consumers to the satisfied brands.
品牌至愛(brand love)是Carroll和Ahuvia(2006)提出的一個概念,指的是消費者對滿意品牌產(chǎn)生的情感上的依戀。
The Moderating Role of Individual Differences on Brand Preference Change;
消費者個體差異對品牌偏好改變的重要干擾作用
A Study of Influence of the Consumer Self-Concept and Brand Personality on Consumer Brand Preference;
消費者自我概念與品牌個性一致性對品牌偏好的影響研究
An Empirical Research of Chinese and Foreign Brand Preference on Digital Product;
數(shù)碼產(chǎn)品中外品牌偏好實證研究
An Exploration into the Effect on Cellular Brand Preference of Advertising Fashion;
廣告時尚性對手機品牌偏好影響探討
A Study of Influence of the Consumer Self-Concept and Brand Personality on Consumer Brand Preference;
消費者自我概念與品牌個性一致性對品牌偏好的影響研究
A Study on Relationship between Women Smokers Brand Predilection and Correlated Variables;
女性吸煙者香煙品牌偏好及其相關(guān)變量的研究
The Research on the Influence of Consumers Need for Uniqueness on the Preference for Unique Products/Brands;
消費者獨特性需求對獨特產(chǎn)品/品牌偏好影響的研究
National-brand consciousness, Brand Characteristics,and Consumers Preference for Indigenous Brands;
國貨意識、品牌特性與消費者本土品牌偏好——一個跨行業(yè)產(chǎn)品的實證檢驗
The Moderating Role of Individual Differences on Brand Preference Change;
消費者個體差異對品牌偏好改變的重要干擾作用
A MULTIDIMENSIONAL GAME ANALYSIS ON HOW CONSUMER S PURCHASING BEHAVIOR INFLUENCE THEIR BRAND PREFERENCE;
消費者購買行為對品牌偏好影響的多維博弈分析
The Forming of Consumer s Brand Preference and an Analysis from the Angle of Behavioral Economic;
消費者品牌偏好的形成及行為經(jīng)濟學(xué)視野的分析
An Empirical Study on Consumers' Preference for the Chinese and Foreign Brands
中國消費者中外品牌偏好及關(guān)鍵影響因素實證研究
A Trans-regional Comparative Study on Beijing,Wuhan and Changsha Urban Consumers Preference and Loyalty to Retail Enterprises Brands;
The Impact of Melamine Event on Country Image and Preference for Indigenous Brands of Chinese Consumers
三聚氰胺事件對中國消費者國家形象感知及本土品牌偏好影響的研究
The Research of Brand Credibility s Impact on Consumer Brand Choice Preference;
品牌可信度對消費者品牌選擇偏好的影響研究
Impact of Preference Distribution and Profits on The Differentiation of Brand Competition;
偏好分布和利潤對品牌競爭差異化的影響
Toward Brand Extension Model and Economic Analysis Based on Emotion Preferences
基于情感偏好的品牌延伸模型及經(jīng)濟分析
There are a number of devotees that will still certainly favor Starbucks over 'Brand X'.
無疑將有許多(咖啡)愛好者依舊偏愛星巴克,而不是別的品牌。
"Our price is a little Bit higher, But the quality of our products is better."
雖然價格偏高,但我們的產(chǎn)品質(zhì)量很好
US consumer preferences shifting from durables to services
美國消費者偏好從耐用品轉(zhuǎn)向服務(wù)
Our price is a little bit higher, but the quality of our products is better.
雖然價格偏高，但我們的產(chǎn)品質(zhì)量很好。