Advertising language is a means for the addresser to attract the addressee.

廣告語是廣告商用來吸引廣大用戶的一種手段.

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The signature mainly consists of the addresser's signature, the typed name of his and title.

簽名主要包括寫信人的手簽名字 、 打印的名字和公司職務(wù)頭銜.

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And for the private letter, the addresser should grasp another two principles: character and candor.

而對私人書信而言,還應(yīng)注意掌握另外兩條原則: 個性和坦率.

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